Digital Marketing Institute (DMI)

Certified Digital Marketing Specialist in Social Media This dynamic specialized online social marketing course covering Facebook, LinkedIn, Snapchat, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Objectives: Use thought, tools and tactics. Access everything you need to reach into the minds of millions. This course weaves thought leadership with practical skills. Learn what’s possible, create powerful, actionable strategies, and use capabilities to make your brand vision manifest Perfect the art and craft of social voodoo Work the various platforms so your brand speaks the [...]

Certified Digital Marketing Professional This comprehensive digital marketing course, delivered 100% online, teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and more. Become a certified digital marketing professional with DMI. Objectives: Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising Create compelling digital display campaigns Capture, segment and [...]

Data and Web Analytics With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management. Key skills and competencies you will gain Collecting and Processing Data  Data Cleansing  Data Analysis and Forecasting  Problem-Solving Data Security Presentation Skills Visualizing and Reporting Data Agile Thinking Duration: 11 hours

Content Marketing With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing. Key skills and competencies you will gain Brief Development  SEO Marketing Concepts  Keyword Research Content Creation Connecting Content with Audiences  Measuring Content Channel Promotion  Content Audit  Duration: 10 hours  

Certified Digital Marketing Specialist - Digital Strategy & Planning This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Objectives: Combine the power of data with stateof- art thinking to create measurable campaigns that effect human behavior and drive conversion rates. This course explores concepts and practices from the edge of new, but we also keep things rooted and deliverable. This is where [...]

Certified Digital Marketing Specialist in Search marketing This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Objectives: Rise up in Google rankings and become the go-to brand or authority Master the practical stuff. This course merges thought leadership and the technical skills, tools and tactics you need to get the job done. We give you everything you need to plan, implement and measure an effective SEO campaign [...]

DIGITAL STRATEGY With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy. Key skills and competencies you will gain Strategic Thinking Buyer Personas Digital Marketing Budgets Basics of CX Risk Assessment Presentation Skills Channel Marketing Duration: 11 hours

CUSTOMER EXPERIENCE (CX) With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in of Customer Experience. Key skills and competencies you will gain Customer Experience Customer Personas CX Basics Agile Thinking Designing for CX Strategic Thinking Metrics and Performance Duration: 8 hours